Partner, Digital Transformation
Liday has over 20 years of experience in marketing, strategy and finance. She has developed and implemented growth and turn around strategies for clients in rapidly changing, vulnerable and highly competitive business environments.
She is guided by the purpose of accelerating business growth both sustainably and profitably. Her areas of expertise include digital transformation, market segmentation (prioritizing target markets through business intelligence) and implementing marketing strategies for the “client-centric” enterprise.
Liday graduated from the Universidad Central de Venezuela with a B.S. in Mathematics and a specialization in Statistics. She also has a certification in Marketing Strategies, and enjoys keeping up with the latest digital marketing trends. Previously, she volunteered with Voces Vitales Panamá, non-profit initiative that supports women entrepreneurs and their development.